You can also choose to feature one of your reviews instead, or let Yelp test and choose the text that works best for your business. Highlight what’s special about what you offer to give potential customers that extra push to click on your ad.
Yelp ads free#
For example, your ad text could disclose information about your business history, if you’re family owned, if you offer free estimates, that you operate 24-7, or that you provide delivery. You can create unique ad copy that shares what’s special about your business by writing something specific and compelling. If you have a photo you’re passionate about, you can easily select one from your gallery to upload. The winning photo will automatically show in your ad. Similar to the first step, you can let Yelp do the heavy lifting by clicking “Let Yelp optimize.” With this option, Yelp will test different photos and learn which one gets the most clicks. If you choose to let Yelp optimize, it will test the various CTA (call to action) options (to your Yelp Page, to your website, to a phone call, or to Request a Quote) and will choose the one that is most likely to get your business the most clicks-giving you the best chance at the most leads. If you’re a retail store that sells merchandise online, you might want to click “get more website clicks.” On the other hand, if you’re a plumber looking to increase your number of inbound leads, you may want to choose “get more calls.” You have the recommended option of letting Yelp optimize, or you can choose between getting more phone calls or receiving more website clicks. In this first step, you’ll choose a goal. Getting started is easy-just complete these seven simple steps. You’ll also have access to the ads dashboard where you can manage and measure the success of your program. The program can be started, adjusted, and stopped at any time, and you only pay when your ad is clicked.
Yelp ads plus#
Plus you can target high-potential and high-intent customers by location and keyword. Your business page will show up in a number of key places on the site and app, including above relevant search results in the “Sponsored Results” section and on your competitors’ pages. Yelp Ads allows you to get in front of those users in a way that’s flexible, on your own terms, and within your budget-and businesses that use Yelp Ads get 2.5x more leads. People turn to Yelp to find great local businesses-83% of users hire or buy from a business they found on Yelp, according to a recent survey.
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